PROFESSIONAL EXPERIENCE
Perrigo Company, Grand Rapids, MI
Senior Manager, eCommerce Marketing March 2023 – March 2024
Manager, eCommerce Marketing April 2021 – March 2023
Developed and oversaw best–in-class digital go-to market strategies for new and existing healthcare and selfcare store brand/branded products which included over the counter and nutritional store brand products of $462M.
● Create content, drove onsite/offsite strategy for retailer.com and own website platforms with objective to improve conversion rates while exceeding sales goals and other performance KPI’s.
● Collaborated and partnered with Marketing, CS&I, and Regulatory teams to ensure alignment on digital strategies that meet business objectives and sales goals.
● Partnered with external digital marketing agencies to drive key online KPI’s and execute implementation plans.
● 2023 CEO Award, recognized for +113% digital sales growth, exceeded the Nutrition sales plan by +26% and profit by +65% from prior year.
Brady Corporation, Milwaukee, WI October 2020 – April 2021
International Digital Merchant
● Developed and executed site merchandising and content strategies to drive sales and conversion for transactional websites in the following countries; Mexico, UK, Germany, France, Belgium, Netherlands, and Italy.
● Increased engagement by optimizing the shopping funnel to create a best-in-class customer experience.
● Partnered with sales, marketing, product management, user experience, analytics, and IT teams to align on new launches and product stories.
● Leveraged historical data, customer feedback, and shopping behavior metrics to improve site performance.
Kohl’s Corporation, Menomonee Falls, WI September 2012 – September 2020
Senior Manager, Digital Merchandising & Monetization, Home and Shoes Categories (April 2016 – Sept. 2020)
Defined priorities for each business unit to support company, marketing, merchant and digital initiatives by using in-depth industry knowledge, competitive analysis and analytics tools. Accountable to drive sales results through site merchandising strategy and execution.
Oversaw strategic initiatives to lead the development of merchandising strategies and company initiatives to exceed consumer satisfaction and drive sales:
● Lead website, landing page, product recommendations, internal search result, SEO and testing strategies.
● Provided leadership insight into the mid and long-term strategies that support department goals and objectives.
● Surface digital capabilities to drive category sales and connect back to digital product roadmap prioritization.
● Helped define critical digital KPIs for merchant partners.
Performed Site Optimization, Strategy and Execution:
● Lead competitive analysis to identify merchandising best practices, as well as expert knowledge on the competitive landscape, identifying opportunities to influence merchandising decisions.
● Partnered with the business optimization team to make informed decisions and support continuous improvement.
● Increased awareness of key digital initiatives that drive customer value (BOPUS, BOSS, Web Ex)
● Key contact with the merchant organization to identify assortment sales opportunities and develop strategies to maximize sell through rates on Kohls.com.
● Partnered with Marketing and Merchants to execute short- and long-term priorities and campaigns.
Management Responsibilities:
● Helped facilitate growth and advancement of associates to help them reach their career goals/aspirations.
● Capitalized everyday on-the-job opportunities to coach associates to use their strengths to perform at their best.
● Encouraged and recognized associates’ commitment to self-development.
● Took an active interest in building authentic relationships to engage associates.
● Maintained an open and trusting team environment.
● Encouraged, supported, and ensured up-to-date training, resources, and applications of all relevant systems/technology in the E-commerce industry.
Manager, Digital Merchandising, Home Categories (September 2012 – April 2016)
Sears Holdings Corporation, Hoffman Estates, IL January 2001 – September 2012
Business Account Manager – Marketplace on Sears.com (September 2010 – September 2012)
Partnered with key Sears sellers to ensure their business needs are met on time and with excellent service.
● Increased marketplace seller revenue by at least 50% in order to meet company driven goals.
● Acted as seller’s advocate within Sears.com by providing sellers with the necessary tools to maximize their exposure and improve their performance within Sears marketplace, focused on content/search optimization.
● Developed and approved all marketing campaigns, including email, social, and homepage, including providing recommendations for on-site enhancements and roadmap improvements.
E-Commerce Merchant (March 2007 – September 2010)
Responsible for meeting planned sales and gross margin goals for key apparel and shoes categories.
● Increased online conversion through analytics, user experience, and build and market online assortment.
● Partnered with leadership, in store merchants, marketing, operations and product management teams in order to achieve a better online customer experience.
Online Negotiations (August 2005 – March 2007)
Built and conducted on-line negotiations with buying teams and suppliers utilizing Agentrics/GNX.
● Negotiated on behalf of Sears Holdings the best possible terms, agreements and program support.
● Promoted and Trained suppliers and internal teams on auction process in order to achieve company and team goals.
● Managed project from beginning of planning stage to final on-line negotiation, incorporated cost savings analysis after the negotiation.
Senior Inventory Analyst / Women's Footwear (October 2003 – August 2005)
Managed inventory and distribution of all incoming imports and domestic contracts.
● Maintained in-stock goals while also keeping on plan and turnover.
● Communicated priority contracts and worked with team on advertising issues.
● Item and store analysis in order to make better decisions on model stock and product.
Associate Buyer / Men’s Apparel (March 2003 – October 2003)
Worked in tandem with apparel buyer to organize the presentation of merchandise in order to provide stores with a strong selling assortment.
● Forecast sales and inventory levels and worked with the marketing team on all advertising processes.
● Helped to establish new and maintain existing relationships with vendors.
Merchandise Analyst / Fine Jewelry (January 2001 – February 2003)
Responsible for managing and maintaining fashion watch replenishment for 775 stores.
● Analyzed sales and inventory trends in order to meet customer needs, in stock, sales and turnover goals.
● Provided promotional estimates and buys for advertising.
● Communicated with vendors and stores to ensure high in stock levels.
EDUCATION
Bachelor of Science, Western Michigan University, Kalamazoo, MI
SYSTEMS EXPERIENCE
Microsoft Office, Omniture & Google Analytics, JIRA, Endeca, Sitecore, Salesforce, Censhare, Internal Web based Platforms
Power BI, Circana/IRI, Data Impact, Stackline, Salsify, Syndigo, Profitero, Bazaarvoice, VIZIT, Retailer.com portals and relationships, including Walmart 360/Retail Link,WalmartConnect, Target POL/Roundel, Kroger, Amazon, drug channels & other onsite merchandising platforms